Rocket Mortgage sponsorship gives MSU men's basketball a new name | RopSport

Rocket Mortgage sponsorship gives MSU men’s basketball a new name


Michigan State University men’s basketball team will soon be known as “MSU Spartans Presented by Rocket Mortgage” after a new five-year sponsorship deal with the Detroit-based mortgage lender was unveiled Thursday.

The financial terms of the sponsorship were not disclosed, but the name involving the Rocket Companies Inc. brand will start in the 2021-22 athletic season. It will make the “company synonymous with Spartan athletics,” according to a news release from the university.

The partnership will also mean branding placement for the Detroit-based mortgage lender on TV, radio and in the university’s athletic facilities for the men’s and women’s basketball teams as well as football and hockey teams.

“It is our hope,” Rocket CEO Jay Farner said in a statement, “that our presence in MSU Athletics will make students and athletes more aware of the opportunities for them right here in Detroit with Rocket Mortgage and the many other growing companies in the city.”