Logan and Jake Paul have warned boxing fans that they had better get used to seeing them, because they’re not going anywhere.
Even if Logan loses to Floyd Mayweather in their June 6 exhibition bout, as is expected, he has promised to stick around the sport, and might even transition to MMA.
And with Jake having just signed a deal with Showtime Boxing for his next fight, it appears that the pair will be in boxing fans’ lives for the foreseeable future.
Speaking with Showtime ahead of his fight with Mayweather, Logan said: “MMA was kicking boxing’s a**.
“Now everyone is interested in boxing – the model is being replicated time and time again. You got Triller now, you got Social Gloves who just the weekend after our fight are doing TikTokers and YouTubers fighting.
“Jake just got a deal with Showtime. At what f**ing point is it legit? Wake up and smell the coffee. We are here and we are here to stay.”
And Jake agrees with that sentiment, making the claim that the boxing legend : “We are bringing in a new light and a new wave.
“That’s because of the YouTube celebrity boxing culture and us bringing Instagram and all of our followers over. It’s all new people who are wanting to pay for fights who normally wouldn’t have.
“That’s why he [Mayweather] is fighting my brother. Who else is Floyd going to fight that will sell millions of pay-per-views? He needs us more than we need him.”
And while Mayweather Promotions CEO Leonard Ellerbe has denied the younger Paul brother’s claim, there is undoubtedly a large amount of interest in the actions of the social media stars.
They have a cumulative follower total of much more than 100 million across their accounts on social media platforms like YouTube, Facebook, Instagram, Twitter and Tik Tok.
And that has reportedly translated into pay-per-view sales, with Jake’s last fight against Ben Askren on Triller Fight Club reportedly raking in 1.5m buys.
His older brother also got in on that action, with more viewers tuning into his one fight with KSI on DAZN than Anthony Joshua’s shock defeat to Andy Ruiz and Canelo Alvarez’s fight with Danny Jacobs.
Jake has fought three times as a pro, and while DAZN haven’t released any info on the viewership numbers for the Demetrius Andrade v Luke Keeler fight he debuted on the undercard of, he was a part of the sixth highest-selling fight of all time in his second outing.
He knocked out Nate Robinson with a brutal second round stoppage that went viral across the internet on the undercard of Mike Tyson’s comeback fight with Roy Jones, which sold 1.8m PPVs.
Their sole amateur bouts were also profitable, with 1.2m viewers paying the discounted price of £7.50 to watch them fight KSI and Deji Olatunji, their YouTube rivals from the UK.
Logan has yet to win a fight at amateur or pro level, drawing his first bout with KSI, and losing a contentious decision when they fought in the pros at Staples Center in late 2019.
Meanwhile, Jake won his amateur debut by stoppage in the fifth, and has stopped his three pro opponents within a cumulative fight time of less than ten minutes.